The Wrinkle-Fighting Serum Reviewers Adore Is On Rare Sale Today

Dermatologists and skin care aficionados agree: retinol can be very effective for aging skin. Yet, this quality ingredient can come with a hefty price tag. So, when we spot a drugstore brand offering high-quality retinol products, we shout it from the rooftops. Especially when it’s on sale for even less.

Cue today’s announcement: CeraVe’s beloved anti-aging retinol serum is on sale at both Amazon and Ulta — a discount we haven’t seen on this product since the top of the year. (We actually found a treasure trove of CeraVe products on sale today, which you’ll spot below. 👀)

With over 18,000 5-star ratings, the retinol serum is a popular product at a popular price. “I wish I had tried it sooner instead of wasting my money on expensive products,” one user said. “I use it every night, and I have noticed big changes in dark spots and wrinkles on my forehead and around my eyes,” raves reviewer Tessa. “I had some sun spots on my forehead, and they are completely gone now!”

“The texture is lightweight and absorbs quickly without feeling greasy or heavy,” a review reads. “My skin feels hydrated and smooth right after application, which is a big plus.”

Made with hyaluronic acid and ceramides to help retain the skin’s natural moisture, reviewers call it “potent yet non-irritating.” “Suitable for sensitive skin— a rare gem in the world of retinol-based treatments,” one said.

As Dr. Y. Claire Chang, a board-certified cosmetic dermatologist at Union Square Laser Dermatology, previously told HuffPost, retinol “can help prevent and soften wrinkles, smooth uneven skin texture and improve skin complexion.” Reviewers concur, saying this serum made a big difference on skin texture and fine lines. “I’ve only used it a short time and yes it’s really plumping the wrinkles and I’m totally stunned,” one said. “And I just turned 77 years old.”

Like most retinol products, it’s recommended to be used at night. You’ll also want to incorporate facial sunscreen into your morning routine, as retinol can make skin more sensitive to sunlight. (CeraVe makes a $15 SPF 30 moisturizer that HuffPost readers love, by the way.) The serum is also celebrated for its brightening, “it also tackles uneven skin tone and promotes a youthful radiance,” another user said.

A budget-friendly product, CeraVe’s anti-aging retinol serum is even more affordable at its current discount. If you’re looking for a shortcut that could potentially help you age gracefully, reach for this top-rated options, while its still on sale.

“I already use several CeraVe products & love them. I loved this serum from the 1st try. It leaves my skin hydrated, soft & ready for the next step of my skin care routine. I have recommended this product to several people.” — Amazon customer

“I’m 37 years old and moved across the country to a much drier climate and my skin was like a lizard! I never had dry skin before but started to notice my face was looking dull and even flaky under makeup. I was curious about retinol and nervous since I’ve had sensitivity to products in the past, but this one has hyaluronic acid which is meant to offset any reactions so I gave it a go. Started only applying at night and after only 3 nights I’ve already noticed such an improvement in the texture and appearance of my face!! My ilia tinted serum now glides on smoothly and the flakes are gone. No redness or issues. Glad I opted for this trusted brand and didn’t try to go for a pricier potentially harsher option.” — TVG

“This is the first retinol lotion I’ve used that hasn’t caused major skin irritation. I love it and wish I had tried it sooner instead of wasting my money on expensive products. Seriously, Cerave just works and it won’t break the bank. I love this in combination with their night cream because I have very dry skin and live in a cold dry climate much of the year. I also like that this product is light/thin, like a serum, so it layers well with good coverage.” — TaTReviews

“I love all of Cerave’s products, and this one is one of my all-time favorites. Yes, it may be a drugstore product, but that doesn’t bother me I’m not a skincare snob. I have been using Cerave’s Retinol for a long time now and not only does it absorb quickly but is so soothing for aging dry skin. I apply it every night during my skincare regimen and this product is very soothing and moisturizing. It is extremely inexpensive yet has many good ingredients and no fragrance, scent, or smell so it is great for those with sensitive skin or scent allergies. Please do not be deceived by the low price tag, this is a very special product and will not only moisturize your skin but works to keep wrinkles at bay. I absolutely recommend this gentle yet effective product at a fabulous price point to anyone seeking an OTC retinol product that won’t dry out your skin, you have nothing to lose except perhaps a few wrinkles, and who doesn’t want that? I have used Tretinoin but I keep coming back to Cerave because my aging dry skin loves it:)” — Amazon Shopper

“Feels nice going on, smooth. I was surprised at the nearly immediate positive result. My skin looks brighter, less tired. I’d never tried a retinol product, but at 67 and showing the effects of aging and life in general on my face, I am glad I did! I don’t wear make up, preferring a natural look. I have been applying it morning and night for a few days and the positive effect is pretty obvious.” — Susan E. Bickford

“I have never used any retinol or hyluronic acid products. But for the last few months, I was stressing over the vertical lines around my mouth and even consulted with a dermatologist about a painful and expensive laser procedure. I happened to come across Dr. Sugai, a no nonsense dermatologist on YouTube, and after seeing his review of several retinol products, I went ahead and ordered his number one recommendation—CeraVe retinol serum. He mentioned that retinol and the hyluronic acid that is part of the serum have a slight plumping effect but I thought it was just a bit of hype. But he seemed to know what he was talking about so I thought I’d give it a try. I’m so glad I did! After a couple of days of using the serum, I looked in the mirror and thought WHOA! —this stuff really works! He was spot on re the plumping effect. It wasn’t hype after all. For now I’m holding off on doing any laser procedures. I only used a tiny amount around my mouth and had no adverse reaction to my sensative skin.” — helen

The Real Deal: We use deal trackers and commerce experience to sift through “fake” hike-and-drop deals and other deceptive sales tactics. Products will usually be rated at least 4 stars with a minimum 15% discount. (And when there’s an exception, we’ll tell you why.)