This Affordable Luxury Grooming Line Is Hiding In Plain Sight At Target

If you haven’t checked out Target’s Goodfellow & Co. line, now’s the time. From essentials like body wash, shampoo, and conditioner to finishing touches like beard combs and cologne, the brand’s roster has everything you need to stay fresh from head to toe. Even better, the products are free from silicones, sulfates, parabens, and synthetic dyes, and the five-star reviews back up their quality.

With heady scents like cedarwood and geranium, kelp and sea mineral, and juniper and sandalwood, Goodfellow & Co. products will leave you smelling like a sophisticated and woodsy lumberjack who is also fresh as a daisy. Plus, because we know it’s all about home aesthetics, the bespoke packaging has a minimal, upscale look that rivals high-end brands — at a fraction of the price. It’s the budget-friendly upgrade both you and your bathroom counter deserve.

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