We Track Sales For A Living — And These Are The Black Friday Deals You Should Snatch Up Immediately

As shopping experts, we’ve learned to shop slowly and to carefully discern if a sale offers the most bang for our buck when we buy anything. From everyday essentials to larger splurges, we pride ourselves on knowing the exact moment to spring for a deal. It’s great for our personal budgeting but also handy for you. Not every shiny percent sign in these early Black Friday sales is really what it seems, after all. So trust us when we say that the below Black Friday deals on Amazon — including nearly 50% off Phillips electric toothbrushes, up to 50% off tech products including coveted TVs, and shockingly good deals on other daily essentials — are the best finds on Amazon this week.

We’ve also noted which deals make great gifts this season and price comparisons if other retailers have similar deals. Drop what you need in your cart ASAP before the coupons, markdowns and exclusive Prime member savings disappear.

The Real Deal: We use deal trackers and commerce experience to sift through “fake” hike-and-drop deals and other deceptive sales tactics. Products will usually be rated at least 4 stars with a minimum 15% discount (and when there’s an exception, we’ll tell you why). HuffPost and its publishing partners may receive a commission from some purchases made via links on this page. Prices and availability are subject to change.